Heineken ups tempo for UEFA Champions League Promotion

May 09, 2016 Sports

– Patrons swarm Seepaul’s, Boardroom bars last weekend

Heineken upped the tempo for its Union of European Football Associations (UEFA) Champions League Promotion last weekend with patrons swarming Seepaul’s Bar, Kitty, and Boardroom at the Giftland Mall to win tickets to the Finals Viewing Party.

Danesh Persaud (second, right) collects a miniature Foosball table and tickets to the Finals Viewing Party from Heineken Brand Assistant, Keiron Brathwaite Friday night at Seepaul’s Bar, Kitty in the presence of Heineken models.

At Seepaul’s Bar Friday night, Danesh Persaud prevailed in a Foosball Competition where he got a chance to view the Finals of the UEFA Champions League at 704 Bar and Lounge on May 28 after winning tickets and a miniature Foosball table.
Then Saturday night at Boardroom Bar at Giftland Mall, Rihanna Fernandes won limited edition Heineken UEFA-branded Gym Bag after she outlasted her rivals. Fernandes also won tickets that will give her entrance to the 704 Entertainment Complex.
Foosball is a table assimilation of football, and is part of Heineken’s UEFA Series Promotion at selected bars across Guyana. The Promotion attracted many curious fans, and participants, at the locations with women getting in on the action.
Heineken Brand Assistant, Keiron Brathwaite, told Kaieteur Sport that he was overwhelmed with the reaction from the crowd Friday night. Its Brand Manager, Robert Hiscock echoed those same sentiments Saturday night at Boardroom.
Heineken is a long-standing sponsor of the Champions League, and as such, the brand kicked off its 2016 local promotion nationwide several weeks ago. Customers across Guyana have a chance to take part in similar Foosball competitions.
This year’s promotion, like last year’s, will end with a massive final viewing party on May 28 at 704 Bar and Lounge, which will present three different concepts on all three levels of the venue.
In addition, three international and local DJs will entertain patrons.
It promises to be biggest one to-date given the special significance of Guyana’s 50th Anniversary Celebrations. The purchase of buckets of Heineken gives participants the chance to win prizes in the Foosball competition and tickets to the Final Viewing Party.