Oct 02, 2022 News
“Recently there has been a number of local craft markets and pop-up shops for businesses to exhibit their products which is commendable. However, I would like to encourage the local people to go out and support. Your support means more than you know to a small business owner.”
By Allyiah Allicock
Kaieteur News – For as long as she can remember, Yogini Parbhu had a deep passion for all things arts and crafts. Having fully embraced this passion, she is today the proud owner of a jewellery and home décor handcrafting business called ‘Handcrafted by Yogini’ which features items made from polymer clay.
Parbhu in a recent interview with this magazine said that before getting into the polymer clay business, she was very much into cake decorating and sewing, areas that allowed her to showcase her creative skills. But one day, while browsing Pinterest, she came across polymer clay jewellery and personalised home décor. “The pieces were unique and impressive. It sparked my interest and after much research on YouTube, I decided to invest in a few materials to start,” she explained.
It wasn’t long after finding and embracing this new interest that Handcrafted by Yogini was launched. Since May of this year, when she introduced her business, she has been receiving quite the attention.
The young mother of one said since being in the business industry, the feedback and support has been nothing less than tremendous. Her family and friends she shared, “help to push me forward and keep me optimistic. Also, the feedback from my customers has been wonderful it keeps me going. My gratitude to all those who continue to support and encourage me, none of it goes unnoticed.”
According to Parbhu, the biggest challenge she has faced since her start-up was finding her target audience. “As with any new business venture finding your niche takes patience and persistence. With the help of social media, I am slowly getting there,” she added.
Although still in the initial phase of her business, one of her long-term goals is to one day be able to sell her products internationally. In the meantime, Parbhu will continue to fulfill her local customers’ needs and introduce new items to them as often as she can.
According to the young woman, with Diwali and the Christmas season approaching, she plans to launch new collections. So, if you are interested in seeing what more ‘Handcrafted by Yogini’ has to offer, continue to follow the social media pages (see below) for updates.
Parbhu believes that young entrepreneurs like herself have the ability to stimulate innovation, creativity and economic growth. They are the ones, she is convinced, who are going to take things to the next level.
She noted too that the small business concept can be boosted to the point of success if “our own people support emerging businesses that are out there.”
“Recently there has been a number of local craft markets and pop-up shops for businesses to exhibit their products which is commendable. However, I would like to encourage the local people to go out and support. Your support means more than you know to a small business owner,” she encouraged.
Persons interested in purchasing or ordering from Handcrafted by Yogini can find them at Collage which is located at Lot 50 Sheriff Street, Campbellville, Georgetown (next door to Ramchand’s Auto Spares). You can also visit the Facebook and Instagram @handcraftedbyyogini pages or reach out via WhatsApp (592) 656-1282.
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