Apr 04, 2021 News
Showing the world through their camera lenses…
“In our growing society, it is evident that young entrepreneurs foster economic growth while creating jobs which help in combating poverty and other ills of society.” – Diliza David
By Sueann Wickham
Kaieteur News – Over the past weeks, we have featured several young entrepreneurs — some designers, chefs, and others in the creative industry. However, in the spotlight today are two friends, Diliza David and Jason Carter, who are both on a mission to show the world, through their camera lenses, as they make a mark in the local photography industry. During their exclusive interview with Kaieteur News, 20-year-old David and 19-year-old Carter disclosed that to achieve their goal, they pioneered a business called ‘Luxury LENS Photography,’ but there was much more that led to its start-up. Even though the business officially started in 2018, David stated that at one point, he re-assessed and re-invested into the art. “My passion for photography started at a very young age. I vividly remember loving places with beautiful scenery. After a while of taking pictures as a hobby, I decided to self-study photography and videography via YouTube and other internet sites,” David related, adding that, at the time he was just a teenager who loved photography. It was his sheer love and admiration that inspired him to start Luxury LENS, with his friend Carter, who shares the same love for photography. Over time, like any other business, they faced a few challenges. These are mainly centered on them having a different vision for the end result of each picture. But no matter how seemingly perfect the outcome is, they are usually convinced that it could be better, “whilst also knowing that there is beauty in every blurred, candid or unusual picture.” David also said that in this modern era, almost everyone has access to devices with which they can take good photos, so as professional photographers they have to work much harder. Their main goal is to vividly capture and combine how each client sees the best version of himself or herself, which coincides with their specific idea/pitch. Furthermore, while many have also complained of the devastating effects COVID-19 has had on their businesses, the duo stated that the pandemic actually gave them new inspiration and risk-taking abilities. Along the journey of establishing their business, the support they have received from the public, friends, and peers thus far, have been tremendous and has even set a new pace for them, giving them a different outlook on the role young entrepreneurs play in society. “I’m always excited to work with new individuals who are willing to let me be a part of developing their vision and bringing it to life. My overall goal is to be able to show Guyana and Guyanese to the world through my lens, while also creating new job opportunities for other artistic youths,” 20-year-old David shared. He added, “In our growing soci
ety, it is evident that young entrepreneurs foster economic growth while creating jobs which help in combating poverty and other ills of society.” But according to David, growing a small business is not an easy task, as it is one of the toughest challenges many face. “I think to boost small businesses locally, we as Guyanese small business owners need to put aside pride and step out to start educating people about our businesses. Also, the government can help to boost small business by giving out aid, grants and also provide the availability of resources that may help small businesses to network,” he outlined. Though many seek to dive into the world of photography, Carter believes that what sets them apart from other persons in the photography industry is that they do it for the “passion” in their hearts. “Our goal is to have a satisfied customer. Really and truly if you love what you do, you’ll never work a day in your life,” he asserted. A little about the duo David shared with this publication that he attended the Pure Masters Academy, where he obtained his secondary education and later moved on to the University of Guyana where he is currently a Marketing student. He grew up in the community of Turkeyen, Greater Georgetown. Meanwhile, Carter attended the Central High School and currently works in the public media. He grew up in Kingston, and like David, he has always loved photography. Persons who wish to utilise their services can access their social media pages: Luxury LENS Photography on Facebook and luxury_lens592 on Instagram.
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