Patrons swarm Heineken UEFA Champions League Promotion at White Castle Fish Shop

Apr 03, 2016 Sports

Heineken’s Union of European Football Associations (UEFA) Champions League

Heineken Brand Assistant, Keiron Brathwaite (second, left) hands over a Heineken UEFA Champions League gym bag to Jermaine Inniss Friday night at The White Castle Fish Shop on Hadfield Street.

Promotion continued with much hype and buzz at the White Castle Fish Shop, Hadfield Street, Friday night with enthusiasts swarming the Foosball table.
In the end, Jermaine Inniss won a limited edition Heineken UEFA-branded Gym Bag after he outlasted his rivals. Foosball is a table assimilation of football, and is part of Heineken’s UEFA Series Promotion at selected bars across Guyana.
The Promotion attracted many curious fans and participants at the location with women getting in on the action for the first time. Heineken Brand Assistant, Keiron Brathwaite, told Kaieteur Sport that he was overwhelmed with the reaction from the crowd.
Heineken is a long-standing sponsor of the Champions League, and as such, the brand has kicked off its annual local promotion in Guyana. Customers across the country will have the chance to take part in similar Foosball competitions.
This year’s promotion, like last year’s, will end with a massive final viewing party at a date to be announced.  It promises to be biggest one to-date given the special significance of Guyana’s 50th Anniversary Celebrations. The purchase of buckets of Heineken gives participants the chance to win prizes in the Foosball competition.