By Edison Jefford
Giftland Mall continues to amplify its commitment to the development of local sport,
hosting an exceptional occasion, ‘Caribbean Knockdown’ Boxing Card that transformed the space between its Mall and Administrative Building to a haven for sport enthusiasts.
Giftland has always pioneered support for local sport, which is the primary reason local athletes, form the core of marketing and branding the SportsMaxx Store, for instance; but amplification of its support came when it went further to actually hosting a sport event.
“Giftland is moving towards increasing its support in the development of sports in Guyana, the recently concluded success of the boxing event ‘Caribbean Knockdown’ held at Giftland Mall is the start in exhibiting its commitment in the community and with local athletes,’ Chief Executive Officer, Ian Ramdeo told Kaieteur Sport recently.
“The response was overwhelming and the company is considering hosting more sports activities monthly to become the launching pad of the up and coming athletes, not only in boxing, but in other sports as well,” Ramdeo informed.
No doubt encouraged from the reactions it received from the accommodation it provided at the Lot 1 Plantation Pattensen, Turkeyen location on October 24, the company is looking at hosting other sports activities such as Cross Fit Games, Body Building Competitions, Hockey and even Cricket, among others.
In short, Giftland Mall is very keen on becoming the Mecca for local sport, if it is not already, in both competition and retail sale of sport apparel. “Over the years, Giftland has demonstrated a strong commitment to sports and local athletes’ development, being an avid sponsor of all sports disciplines at all levels in Guyana,” Ramdeo rightly boasted.
He believes that the opening of the new Giftland Mall provides additional scope for building on the company’s commitment to sports, and for partnering with other companies operating within the mall to provide much-needed support for talented local athletes.
“Giftland will soon introduce a new culture in Guyana, being the go-to-place and principal venue for sports activities and home of the Guyanese athletes. We are committed to not only improving sports in the country, but also enhancing the physical development and personal advancement of local athletes as well,” the CEO of Giftland Mall reiterated.
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