Latest update April 25th, 2024 12:59 AM
Nov 09, 2014 News
Camex Restaurant Inc. yesterday opened its doors of the internationally acclaimed
Dairy Queen (DQ) Grill and Chill, out of the United States. This marks the fourth of its international fast food brands in one location. Camex Restaurants Inc. is the Franchise of Church’s Chicken, Mario’s Pizza, Quiznos and now Dairy Queen Grill and Chill.
The new store is located at Middle and Camp Streets where the main Church’s Chicken branch is located. It is the first of its kind to be opened within the region. Operations and Marketing Manager for Dairy Queen Guyana, Lisa Insanally said that DQ is one of the largest franchises in the United States with over 6000 stores worldwide.
While Camex plans to open seven more outlets in the country, Insanally said that within six months, the restaurant chain is seeking to open two new stores; one at Linden and another at the soon to come, Giftland Mall.
Insanally said, “We are very proud because it’s the first in the Caribbean and South America. Guyana is actually making a big mark for the fast food industry to be the first DQ Grill and Chill in the region.” She said that the brand’s foreign representatives recently left the country after conducting their checks and follow up work on the new business venture.
DQ is well known for its soft serve ice creams. They also offer a full line of hamburgers; specialty burgers, chicken strips, hot dogs, salads and sandwiches on the grill side. They are also the first burger franchise in the country. On the chill side of things, she said customers can treat themselves to the brand’s famous blizzards, sundaes and cones.
While DQ already has two outlets; one on Avenue of the Republic and another in Vreed-en-Hoop, the newly opened outlet offers fast food dining apart from the customary dairy products. “What is different from our first outlets is that this Grill and Chill store provides for dining, while the others offer treats.”
Insanally explained that Camex will be placing DQs at all of its 14 Church’s locations countrywide. She said that the two brands complement each other nicely since the idea is to create a family atmosphere. The company has converted the Camp Street branch to provide space for families to dine; and while there, they will have their choices of Quiznos Subs, Church’s Chicken and Marios Pizza.
To further create that family atmosphere; the company has organized playground space and soothing steel pan music, among other things.
The new store has so far employed at least 30 staffers. Insanally explained that staff turnover is usually high in the fast food business; she asserted that the company seeks to create that workable atmosphere for staffers as they invest heavily in staff training. “Staffing in this business is a challenge with high turnover. We really want to work with our staff and keep them happy and one of the things we do is invest is training.”
Insanally said the company is very concerned with maintaining the high international standard that is associated with all the brands. “It (DQ) is a very big franchise overseas and we have to maintain that high standard.”
DQ’s blizzards, ice-creams and cakes are made fresh every day.
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