Latest update April 19th, 2024 12:59 AM
Oct 26, 2014 News
The New Guyana Pharmaceutical Company Incorporated (GPC Inc), owned by Queens Atlantic Investment Inc. (QAII), yesterday announced that it is about to rollout its iconic ‘Limacol’ splash-on in most of the major markets of the world.
Limacol – and several of its Brand extensions – will be introduced into major new markets in Australia, New Zealand, India, Bangladesh, Pakistan, South Africa and the Middle East.
The company divulged in a press release yesterday that in addition to the traditional Caribbean ethnic market where it always had a loyal following and customer base, New GPC will strike out into mainstream outlets in the United States of America (US), Canada and Britain.
New GPC boasted that the increased sales in its home Caribbean markets will also be augmented.
According to Executive Chairman, Dr. Ranjisinghi ‘Bobby’ Ramroop “the launch follows a timeline built into Limacol’s expansion strategy that was initiated when the brand became the major sponsor of several major sporting events in Guyana and the Caribbean,” the release claimed.
New GPC said “the ensuing broadcasts in every continent made the Limacol brand a talking point into all the nations where the sports, especially cricket, was played.”
According to the New GPC, in the US the Limacol brand will be associated with baseball as well as with the new Cricket Leagues being launched.
“Now that the Limacol Brand awareness has reached the critical benchmarks set in the strategy, the decision to launch was made. This major marketing push will see the Limacol production facilities at Farm, East Bank Demerara ratcheted up to deal with the increased demand,” the company said.
New GPC Inc expressed too that it has always been in the forefront of boosting the local manufacturing sector with Limacol and numerous other products.
“All of these had been shipped to the traditional export markets. With the massive Limacol expansion occasioned by the new market roll outs, it is projected that Guyana will benefit substantially both in terms of increased employment opportunities and in earning foreign exchange. Dr. Ramroop emphasised that his company is very bullish on Guyana,” the release said.
Limacol is a unique body splash on, manufactured in Guyana since the 1920’s. “Its signature slogan “Freshness of a breeze in a bottle” is known across the Caribbean – and now it will be on lips across the globe,” the company boasted.
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