As this year’s Guyana Exhibition (GuyExpo) kicked off at the Sophia Exhibition Center, patrons were left amazed with the colourful graphic designs throughout the location.
And one of the main attractions was the masterpieces created by graphics designs specialist Impressions.
Chief Executive Officer of the company, Neal Sukhlal, told Kaieteur News yesterday that he is very pleased to be taking part in this year’s exhibition.
Sukhlal said his company continues to change in a world where the graphics and media are quickly evolving into a magnificent tool that captivates society.
He said that this year’s concept shows the country as “blooming Guyana” with the depiction of a “Locust flower”. Sukhlal explained that the “walk through structure” from the beginning of the exhibition entrance is something like a “time capsule”.
“The structure shows how the country has transformed from back in the 1980’s to present” Sukhlal told this newspaper.
He pointed out that his company works closely with the GuyExpo Secretariat to ensure that all their design needs are met. Further he said that his company is the only source for the “prefab” booths with tents that most exhibitors are using.
Sukhlal told this publication that while recognizing that technology is evolving, the true key to business growth is “advertising” your company at a large scene.
According to Sukhlal, Impressions continues to unleash its creativity every time it takes part in GuyExpo. He said that he has seen GuyExpo as one of the country’s premier trade expositions with great potential for economic development.
He said that through its marketing opportunities once they are effectively executed, the true potential of GuyExpo could be effectively realized with enormous trading and economic benefits for Guyana and Guyanese businesses.
According to Sukhlal, his company has realized growth and expansion after participating in previous GuyExpo over the past 19 years. He said that the event has advanced to a whole new level that is offering his company new standards and opportunities.
“My company gives an innovative and creative setting which often complements the exposition and this has not fallen short of patrons’ expectations in the past few years,” Sukhlal said.
Sukhlal said that his company is fully aware that innovation and creativity are essential in today’s quickly evolving technological world. Coupled with these skills, state of the art machinery and dedicated and creative staff, Impressions continues to lead the way in Guyana, making it the single one stop creative marketing company in Guyana.
Its exceptional production is reflected in its unique creativity showcased at every national exposition held over the past few years.
Impressions emerged 15 years ago, out of the need for a creative one-stop production agency in Guyana; one that offers a complete package, from concept design to execution of marketing campaigns, signage, branding, novelties, expo facilities and advertising.
Initially the company was known for its embroidery and screen printing expertise and gradually evolved into Guyana’s most sought after creative production house, especially by large corporate entities, including those in banking and finance, manufacturing, entertainment as well as the public sector.
It was the first to introduce digital screen printing, and digital billboards, both indoor and outdoor. Its state-of-the-art full color digital fabric printer that has the capacity to print approximately 10,000 T-shirts per day, and its novelty printing machine, make Impressions the second in the Caribbean, other than Trinidad, to be utilizing this technology.
The local marketing company has been the first to introduce several new techniques to the local market. It has also invested in a multi-million digital advertising project that has seen for the first time, LED video billboards, installed in Guyana.
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