Latest update April 24th, 2024 12:59 AM
Oct 03, 2013 News
In a world where the graphics and media are quickly evolving into a magnificent tool that captivates society with its rapidly growing technologies, Impressions, a private company, continues to lead the way in Guyana.
While recognizing that technology is revolving, the true key to business growth is “advertising” your company at a large scene, says CEO of Impressions Neal Sukhlal.
According to Sukhlal, Impressions continues to unleash its creativity every time it takes part in Guyexpo. He said that he has seen Guyexpo as one of the country’s premier trade expositions with great potential for economic development.
He said that through its marketing opportunities and once these are effectively executed, the true potential of Guyexpo could be effectively realized with enormous trading and economic benefits for Guyana and Guyanese businesses.
According to Sukhlal, his company has realized growth and expansion after participating in previous GuyExpo over the past 10 years. He said that the event has advanced to a whole new level that is offering his company new standards and opportunities.
“My company gives an innovative and creative setting which often complements the exposition and this has not fallen short of patrons’ expectations in the past few years,” Sukhlal told Kaieteur News.
He explained that his company is behind the innovative setting and centre pieces
on display at most national exhibitions. Impressions company has been working with the GuyExpo Committee since the introduction of GuyExpo many years ago, he said.
“We are very pleased to have been a part of the creative and innovative outlook of GuyExpo over the years and we intend to continue working with the committee as we believe our deliverables are second to none in Guyana,” Sukhlal said.
This year in keeping with the theme of the Exposition, “Advancing Productivity through Innovation, Modernisation and Expansion,” Sukhlal said they transformed the main entrance to GuyExpo to reflect Guyana’s manufacturing and productive sector in a creative and innovative manner. The main centre piece attraction which is a Map of Guyana was also created by the production company to further emphasize the manufacturing sector modernization thrust.
From the inception, Impressions has been working with GuyExpo in the construction and branding of booths and the general GuyExpo venue.
He explained that apart from being integrally involved in the branding and preparation of the general venue, Impressions has over the years designed, and branded the booths of many large corporate companies including GBTI and GT&T.
Sukhlal said that his company is fully aware that innovation and creativity are essential in today’s quickly evolving technological world. Coupled with these skills, state of the art machinery and dedicated and creative staff, Impressions continues to lead the way in Guyana, making it the single one stop creative marketing company in Guyana.
Its exceptional production is reflected in its unique creativity showcased at every national exposition, held in Guyana over the past few years, Sukhlal said.
Only recently, Impressions transformed the National Stadium tarmac into a Silica City at the International Building Expo. The company had presented an artist’s impression of a green city (amidst the mountains and hills) and therefore decided on this masterpiece as the artistic centerpiece which was built on a 350×20 feet digitally printed vinyl.
Impressions emerged 15 years ago, out of the need for a creative one-stop production agency here in Guyana; one that offers a complete package, from concept design to execution of marketing campaigns, signage, branding, novelties, expo facilities and advertising.
Initially the company was known for its embroidery and screen printing expertise and gradually evolved into Guyana’s most sought after creative production house, especially by large corporate including those in banking and finance, manufacturing, entertainment as well as the public sectors.
It has been the first to introduce digital screen printing, and digital billboards both indoor and outdoor. Its state-of-the-art full color digital fabric printer that has the capacity to print approximately 10,000 T-shirts per day, and its novelty printing machine makes Impressions the second in the Caribbean, other than Trinidad, to be utilizing this technology.
The local marketing company has been the first to introduce several new techniques to the local market. It has also invested in a multi-million digital advertising project that has seen for the first time LED video billboards, installed in Guyana.
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