Rubis officially launches brand locally

Dec 07, 2012 News

With a catchy theme “get Rubis get going,” Rubis West Indies Limited on Tuesday last launched its brand in Guyana.
Rubis is an established, French-based international private limited company founded in 1990 which took over service stations that were branded Texaco.

Chief Executive Officer of Rubis, Mauricio Nicolas

The brand took over 67 Texaco service stations across the Eastern Caribbean.
With a fresh look at the service stations, Rubis has also converted the colour of its cooking gas tanks from white to green and service trucks have already been branded.
Chief Executive Officer Mauricio Nicolas told a gathering of predominantly entrepreneurs that Rubis invested over $300M in “this more efficient, convenient and environmentally friendly branding”.
It was pledged that Rubis will, like its colour code suggests, contribute to keeping Guyana “green.”
Natural Resources and The Environment Minister, Robert Persaud, who welcomed the company, pointed to Guyana’s potential of becoming a producer of oil and gas.
He called for Rubis to operate within the policies established in Guyana’s low carbon development strategy and understand and execute its corporate social responsibility.
Rubis specializes in fuel and liquid propane gas and promises “longer lasting, cleaner and better gas.”
Among the products offered by the company is a new brand of Liquid Petroleum Gas (LPG) called Rubigas; a new line of lubricants – Total; and a brand new fuel additive, Ultra Tec,
Brand officials said that Rubis specializes in the downstream petroleum and chemicals sector, operating bulk liquid storage facilities (for petroleum products and chemicals) through its subsidiary, Rubis Terminal, and distributes fuels through its subsidiary, Rubis Energie. Since 2000, Rubis has expanded its presence across three regions, (Africa, Europe and the Caribbean). The Group has enjoyed strong, regular growth since 2000, driven by organic growth, new sites and acquisitions, while also constantly improving its productivity.
On May 1st last year, the company acquired the assets owned and operated by Chevron under the Texaco brand in the Eastern Caribbean. The acquisition meant that Rubis became a formidable competitor in the regional downstream business in the Caribbean countries of Antigua and Barbuda, Barbados, Dominica, Grenada, Guyana, St. Lucia, St Kitts and Nevis, St. Vincent and the Grenadines and Trinidad and Tobago.