Lindeners yesterday flocked the Egbert Benjamin Exhibition Hall at Spieghtland, Linden, to cash in on the “Switch it up” promotion, by either redeeming their old Digicel cell phones for a new GT&T one or purchasing brand new phones from as low as $1,000.
Some eager customers waited patiently in the blazing sun, for several hours, until they were allowed inside the gates.
The eager residents had begun trekking to the venue from as early as 5:00 hours, and took up their places outside of the gates long before it was opened for the GT&T latest promotion.
In excess of 700 mobile phones were sold, according to Kurt Jardim, GT&T promotional manager. Many more people switched from ‘the other network’ to GT&T.
Jardim, told this newspaper that when he arrived at the venue at 7:00 hours there was already about 100 persons waiting eagerly to go in. By nine, there were already about four hundred persons, according to Jardim.
He noted that the main hiccup to the smooth running of the promotion was the ‘pushing down’ of the gates by the eager customers, after which there was a brief delay to reorganize.
Jardim said that the ‘Switch it Up’ promotion is an awareness programme, whereby GT&T is seeking to prove to Guyanese that the Company is genuinely interested in the customer, and is therefore encouraging them to switch to the cheaper network where they can talk for $1 per minute.
According to Jardim, this will continue indefinitely.
He pointed out that with other networks they are saying talk for free, but customers are actually paying and not talking free.
The overwhelming response to the promotion was not really surprising, Jardim pointed out, noting that GT&T has been a good corporate citizen and has been given back to the Linden community and communities all across Guyana for that matter.
“We know that they were gonna come, probably not as many that we are seeing here today, but a lot, because basically what has been happening is that people are becoming conscious of the ways that GT&T has been giving back.”
He pointed to the recent facelift given to the Mackenzie Sports Club by the entity, and the 10/10 cricket countrywide, and the last GT&T Jingle and Song competition which he described as the biggest ever.
The next stop for the “Switch it Up Promotion’ is Georgetown today, and Berbice next week.
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