Oct 14, 2011 Sports
They had scored a first when, in the face of all adversities they defied the odds and created what is arguably the best football tournament in the region. They followed up this feat by hosting the King of Football, King Pele, to herald the 20th edition of that tournament.
Now, the Kashif and Shanghai duo has teamed up with beverage giants, Ansa Mcal to score another first when they launched a promotion that coincides with this year’s edition of the tournament and dubbed ‘Crown your Community.’
Indeed this pseudonym is derived from the very concept of the initiative which encourages residents of communities from which the participating teams derive, to simply deposit the crowns from Stag Beers into strategically placed boxes within the community during the tournament.
At the conclusion of the tournament on January 1st 2012, the number of corks in each box will be tallied and the community that accrues the most corks will be declared the winner of the competition and duly presented with 3 million dollars towards the renovation of their community ground and possibly the clubhouse.
The aim of the exercise is to incorporate the involvement of the community in the impending tournament even as that community gets a chance to improve on its sports infrastructure.
Last evening, at the Georgetown Club, Camp Street, Georgetown, several of the principals of the initiative including Marketing Executive of Ansa Mcal, Troy Cadogan, representative of the Kashif and Shanghai organization, Kashif Muhammad, Acting President of the Guyana Football Federation (GFF), Franklin Wilson and other stakeholders launched the initiative under the Stag Beer logo.
Mr. Cadogan explained that unlike other initiatives that simply encouraged the use of particular products, the competition will heighten the benefits derived from purchasing Stag Beer. “Ansa Mcal will maximize value while bringing joy to customers,” he promised. He pointed out that the teams participating in the K&S tournament are extracted from within communities across the country. The Ansa Mcal executive further pointed out that the respective football infrastructures within these communities are in deplorable conditions.
He said that Stag boxes would be placed at strategic points within the respective communities of participating teams and those that consume the Stag beverage can deposit the corks in those boxes to maximize the chances of their community in winning the grand prize.
Mr. Cadogan explained that the winning club will be given a free hand in the way the money is spent but the funds must be used specifically for renovation works of the winning community. Already, several bottles of Stag commemorative beer sport the Ansa Mcal logo which will be the hallmark of the competition.
Mr. Wilson lauded the initiative even as he noted the recent strides within the football fraternity. He dubbed the occasion a special night for the sport and reminded that the Golden Jaguars have just created history after winning 3 consecutive matches in the current FIFA World Cup Qualifiers. The local squad will resume duties when they oppose Trinidad and Tobago at the Providence Stadium in the first of two matches on November 11; the other to be played in the Twin Island Republic on November 15.
Meanwhile, the organisers have already identified venues within the respective communities to place the boxes for the Stag Beer competition and this will be related to the public shortly. More than 20 teams are expected to face the starting lineup for the Kahif and Shanghai tournament including 3 international units.
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