Latest update April 24th, 2024 12:59 AM
Oct 17, 2009 News
$20M under-the-crown promotion launched
The season of giving back has started at Ansa McAl. Yesterday the company announced that Carib Beer drinkers have a chance to win as much as $20m in cash and prizes simply by drinking and texting.
Among the 18,000 prizes to be won between October 19 and December 13 are Blackberry Cellular phones, free top-up credit, cases of Carib Beer and as much as $250,000 cash.
Troy Cadogan, Ansa McAl senior executive, said that the promotion is an annual one aimed at giving back to its customers tangibly as a corporate duty. In the past persons won Toyota Tacoma vehicles, CG motorbikes and numerous US dollars under the crown as well as free cases of Carib Beer.
However, since everyone seems to be going through the cellular phone craze Cadogan said management decided to get on board and “instead of having one major prize we’ve spread the wealth this year.”
Under each crown there is a unique number that persons must text to 662-2742 (Carib). Daily the company says, 500 persons will win free credit while 100 cases of Carib will be given away weekly as will one Black Berry phone.
Fortnightly, persons will win $250,000 cash in addition to the daily and weekly prizes. Texting is being accepted from both Digicel and GT&T cellular phones. The cost per text is $20.
Cadogan said that through the promotion his company seeks to show that it is committed to reaching and helping every Guyanese in time for Christmas through the ‘Find your message in a Carib bottle’ promotion.
He said that this promotion is his company’s way of ushering in the festive season.
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