Ansa Mc Al makes donation to GHARP

Nov 26, 2008 News

From left, GHARP’s Marketing and Distributions Manager Clarence Perry; Samantha Khan of Power Marketing; Marco Kreuter, Ansa Mc Al’s Brands Manager; and GHARP’s Advertising and Promotions Officer Dale Browne during the handing over of the cheque.

Ansa Mc Al yesterday donated US$3000 towards the Guyana HIV/AIDS Reduction and Prevention Programme’s communication campaign.
Following a press conference, the cheque was handed over by Marco Kreuter, Ansa Mc Al’s Brand Manager, to Power Marketing representative, Ms. Samantha Khan.
During the press briefing, GHARP’s Marketing and Distributions Manager Clarence Perry spoke of the joint partnership between Ansa Mc Al and GHARP.
According to Perry, ever since the commencement of the GHARP projects, efforts were made to ensure their sustainability, and as such partnerships were formed with a number of organizations.
“The GHARP condom marketing programme is no exception; its entire design and concept was to piggyback on existing private sector networks to ensure regular supply of condoms to persons more at risk,” Perry said.
Perry said the cheque will go towards materials aimed at promoting behavioural changes among miners and loggers in the hinterland regions of Guyana.
“The association with Ansa Mc Al offers a strategic opportunity to ensure condoms are distributed to miners and loggers through non-traditional outlets in the hinterlands,” Perrry noted.
He added that Ansa McAl has perhaps the most extensive distribution network in the hinterland, and by virtue of that strength, GHARP can utilize the existing network to effectively reach the target group.
“It’s a natural marriage between their beverage arm and the condoms that they market, as well as our efforts to recruit non-traditional outlets to ensure that condoms are supplied.”
Perry further commended Ansa Mc Al for the gesture, and noted that it is evidence of the partnership within both the private sector and NGO’s.
Kreuter commended GHARP for its outstanding efforts to promote the use of condoms in the fight against HIV/AIDS.
“We see them as experts in social marketing, and specifically for that reason we are delighted to be part of this strategic partnership…Just like GHARP, we consider ourselves experts in marketing consumer goods, and of course on that level we are delighted,” Kreuter said.
He added that his organisation is equally interested in contributing as a company to the fight against HIV/AIDS.
“One of the major strategic advantages that we can offer is that we are reaching many outlets in the country through our beverage division, where we market products,” he pointed out.
As part of the programme, materials, including playing cards, will be produced to promote the correct and consistent use of condoms amongst the mining and logging populations.