Preparations for fifth Guyana Fashion Weekend heating up

August 20, 2011 | By | Filed Under News 



– CEO says magazine almost completed   


By Sean Devers


Preparations for this year’s Guyana Fashion Weekend (GFW) is heating up and according to CEO of the event, Sonia Noel, the committee is working on a fifth Anniversary Special Edition Magazine which should soon be completed.
“Photo shoots have begun, graphic artists are at work, and designers are in the process of putting finishing touches on their collections,” Noel, who recently returned from an overseas trip to promote the spectacular event, told Kaieteur News.
The 2011 Guyana Fashion Weekend is slated for September 23-25 and will feature designers from Guyana, Trinidad, St Vincent, St Lucia, Barbados, Suriname and Jamaica, with Guyana’s leading models and make-up artists putting the finishing touches on their preparations for what is expected to be a sizzling affair at the GCC ground, Bourda.

Sonia Noel

Five years ago, Guyana Fashion Weekend headed by regionally known designer Sonia Noel burst onto the Caribbean fashion scene and since then Noel and her team never looked back.
“With our all-inclusive brand Guyana, through fashion, designing arts, performing arts, visual arts, graphic arts and culinary arts, GFW intends to enter its second phase in year five of building the local fashion industry by branding Guyanese style and presenting it to the world,” Noel explained.
Speaking about the Magazine, Noel said “It is our rite of passage, as it were, and so this collector’s item would be printed in excess of five thousand copies, ultimately leaving an indelible mark in the national conscience. The inclusion of the Arts, performing, visual and graphic, helps define identity branding which is akin to fashion imaging and cultural development. The Arts empower the youth and nourishes the national psyche in times of economic readjustment. So it is incumbent to embrace all the Arts in defining our style. The audition for chefs will be soon.”
“My trip overseas was very fruitful and bearing of that will be evident in the near future, and year five now cements the event as a staple in the Caribbean fashion calendar of events,” the talented Noel, who was once based in Barbados, revealed.
She said the team at Guyana Fashion Weekend is committed to raising the bar each year, and to facilitate this, models who have already been chosen to walk on the prestigious catwalk are undergoing training in the form of a boot camp to make them runway ready. A GFW weekly update can be seen on NCN.
She also added “We have had some faithful partners who have been with us from the very beginning. This year they will be receiving the GFW 5th Anniversary Awards which would not only be a token our appreciation for their investments, but to show our gratitude for their belief in us when the event was only on paper.”
Noel says that Guyana Fashion Weekend is always looking for new partners to continue the growth of the event and notes that a few advertising spots are still available and the requisite information can be found on the Guyana Fashion Weekend facebook page and the Guyana Fashion Weekend website at
“Persons can call 226-3099 for more information to be part of this timeless treasure, Rite of Passage… contact us to confirm your inclusion in this cultural and historical landmark,” Noel said.

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