Guyana to celebrate worldwide Guinness stout toast
- Banks DIH duly recognised for best sales in region
Maker of Guinness stout in Guyana, Banks DIH Limited, has been recognised for the best sales in the Caribbean and North Latin America, according to officials of the company.
This was disclosed yesterday as the company unveiled plans to celebrate the renowned stout which is celebrating its 251st year in existence. On September 23, Guinness lovers worldwide are gearing to raise their glasses in a toast to celebrate the anniversary.
In Guyana to check on Banks DIH and its “top quality” Guinness is stout’s international Master Brewer, Fergal Murray, who is here as part of a world tour.
Murray, in addition to training staffers of Banks DIH, will be teaching bartenders and others on how to best enjoy the famous “pint” and give lessons on how not to pour it.
It is estimated that Guinness is being drunk 10 million times daily, worldwide.
According to the Master Brewer during a meeting with media personnel at Banks offices in Thirst Park, Guinness is one of the most iconic beverages in the world, and Guyana is fortunate to have a company which can boast of having it on their portfolio.
In addition to being the “perfect” stout, it actually looks good for people to drink it, Murray said in his sales pitch.
Guinness, according to Banks officials yesterday, accounts for 80% of the local market of stouts. The officials were understandably reluctant to talk about how many Guinness drinkers there are in Guyana, but stressed that it is grabbing new lovers every day.
Banks DIH, according to Murray, has been found to have one of the highest standards in its production of the drink.
According to Banks officials, including its Marketing Executive Carlton Joao and Director, George McDonald, on September 23 at 17:59, Guinness drinkers worldwide will be toasting to founder, Arthur Guinness, as that day will be declared “Arthur Guinness Day”.
During the next month, Guinness makers worldwide will be involved in promotions for a big Jamaican concert on October 23 where persons can win VIP tickets. Expected to perform at the concert are Shaggy, Movado, Bounty Killa and Lady Saw, among others.
In Guyana, on October 1, Guinness will be sponsoring a major concert at the Sophia Exhibition site with several local artistes scheduled to headline the event.
Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James’s Gate, Dublin. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful brands worldwide.
A distinctive feature is the burnt flavour which is derived from the use of roasted unmalted barley (though this is a relatively modern development since it did not become a part of the grist until well into the 20th century).
For many years, a portion of aged brew was blended with freshly brewed product to give a sharp lactic flavour (which was a characteristic of the original Porter).
The thick creamy head is the result of the beer being mixed with nitrogen when being poured. It is popular with Irish people both in Ireland and abroad.